Google Just Killed SEO

Discover how Google’s AI overhaul could spell the end of SEO as we know it

Author

Yaniv Bernstein
April 19, 2025

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Insiders React: Google Just Killed SEO + OpenAI’s $40B Raise, AI’s Copyright Crisis

The AI arms race is heating up, and the biggest players are making moves that could change everything. But what does this mean for creators, businesses, and the future of search?

In this episode, Chris and Yaniv are joined by Hooman Radfar, founder and CEO at Collective, to break down the latest developments in the AI landscape. They dive deep into Google's AI-powered search transformation, OpenAI's massive $40 billion raise, the escalating debate over AI-generated art theft, and the looming question: is the AI bubble about to pop?

In this episode, you will:

  • Discover how Google’s AI overhaul could spell the end of SEO as we know it.

  • Learn why OpenAI just raised an astonishing $40 billion and what they plan to do with it.

  • Understand the new breakthroughs in AI image generation and how they’re disrupting creative industries.

  • Explore the growing controversy over AI-generated art and whether it's infringing on real artists’ work.

  • Examine why investors are getting nervous about a potential AI bubble.

  • Analyze the implications of Google and OpenAI’s escalating rivalry.

  • Get insights on what these shifts mean for founders, creators, and the future of business.

Edu: Nobody Cares About Your Raise! Here's How To Make PR Work For You (with Jessy Wu)

Is your startup’s PR strategy just a vanity exercise? Most founders make the mistake of announcing fundraising rounds like it’s a badge of honor, hoping for instant traction and credibility. But here's the truth: if you're chasing headlines without a strategy, you're wasting money.

In this episode, Yaniv Bernstein and Jessy Wu, founder of Encour, dive deep into the art of strategic communications and why most startups approach PR all wrong. Jessie shares her journey from VC to PR mastermind, revealing why effective PR starts with a business objective not just getting featured in big-name publications.

In this episode, you will:

  • Learn why most fundraising announcements fall flat and fail to deliver ROI.

  • Understand the difference between vanity PR and strategic communications.

  • Discover Jessy's proven framework for building authority and influence.

  • Find out why PR campaigns should never be confined to a single channel.

  • Learn how to turn a fundraising announcement into a strategic, multi-channel campaign.

  • Understand why attribution is so difficult in PR and how to work around it.

  • Explore the importance of aligning your PR efforts with clear business objectives.

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Don’t miss our latest release on TSP Educational Lessons on Linkedin.

VC Rejections and What they Really MeanVCs have a secret language they use when they reject you. It sounds like English, but the words don't mean what you think they do.190.16 KB • PDF File

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TSP Hosts and guests getting real! | The Startup Podcast

🎬 When TSP  Hosts and guests get real... really real Ever wondered what happens when Chris Saad, 🤖 Yaniv Bernstein , Elli Hanson and Michael Jones are recording our episodes? You get: • A Canadian getting angry 🍁 • Roomba vs Roborock drama 🤖 • AI identity crisis moments 🤔 • And someone still living in the 80s with their boombox 📻 Catch the hilarious highlights from our hosts and guests in the past two weeks.

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