The MOST IMPORTANT Episode in 2023

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Welcome back to The Startup Podcast’s community newsletter - we’re excited that you’ve joined us as we provide a guide through the unique mindset and approach that drives Silicon Valley style disruption at scale.

This week Chris and Yaniv provide the most important podcast episode for startup owners and operators in 2023 - doing more with less. Elsewhere, Emil, Chris and Yaniv explore this week’s major tech developments. Chris discusses the all important “aha” moment and Yaniv shares his 4 secrets to building a bulletproof career.

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Edu: Doing More With Less - Critical Tactics For Capital Efficiency

This episode is the MOST IMPORTANT podcast episode you will listen to in 2023.

Contrary to popular opinion, saving money DOES NOT mean sacrificing progress.

Planning your attack for 2024? Chris and Yaniv are here to dispel the myths and strategise for maximum output while minimizing costs in the latest episode of The Startup Podcast.

Together they discuss:

🎯 Clarifying Company Strategy

🔄 Reorganizing Company Structure

🤝 Ensuring Employee Alignment

💼 Hiring Efficient Employees

📊 Evaluating Employee Value

Don’t miss out on practical insights to optimize your startup’s efficiency. Watch the full episode for actionable tips on doing more with less.

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The festive season is quickly approaching.

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We are shipping far and wide this December - even to Finland where Iiro has been putting some of our gear to work in the snow 👇

Reacts: Google’s Fake AI Demo, Economic Update & College Anti-Semitism

Google caught faking?

Is the economy back?

Are US colleges anti-Semitic?

There’s been some major developments in the tech ecosystem this week. Don’t worry! Emil, Chris and Yaniv are here to unpack it all including:

🤖 Google's AI Deception

⚖️ Google's Antitrust Battle

💼 Economic Insights

🎓 Campus Debates on Antisemitism

Don’t miss the latest developments in the tech ecosystem - listen to the episode now!

Having The “Aha” Moment

Ever had that 'aha' moment when you realize the real impact of your decisions? It's astonishing, right? Let's talk about a classic trap many of us fall into – especially in the startup world.

Imagine you decide, 'We're going all-in on B2C.' Sounds straightforward, but here's the catch: It's not just about saying it; it's about weaving this choice into the very fabric of your startup.

What often happens? We make a few changes here and there, pat ourselves on the back, and call it a day. But the truth is, the deeper, transformative shifts to our mental models, processes, people, pricing, go-to-market, etc, are left untouched or half-baked.

Leadership isn't just about tweaking a strategy; it's about an end-to-end, top-to-bottom overhaul. Most decisions, even those that might seem trivial can (and must) ripple through your entire business.

I've made this mistake over and over. I've worked with founders to help them identify this mistake over and over. It's common and easy to make.

Do you have some examples of situations where this has happened to you? Share your experiences to help others learn.

Yaniv’s 4 Secrets To A Bulletproof Career

I’m sharing my 4 secrets to building a bulletproof #career 👇

☠️ Job security is dead.

It might feel less risky to work for that BigCorp rather than a startup that has a high chance of failing. But just because BigCorp may not be going anywhere, it doesn’t mean that your job won’t.

All you have to do is read the news to see that layoffs are a standard part of the big-corporation playbook. There are no “jobs for life”.

But it’s OK! You don’t have to live in fear.

Instead of job security, focus on ✨career security✨

Career security happens when you focus on becoming valuable in the market.

When you have career security, you don’t worry about losing your job because you know that you will easily be able to get another job… or even go out on your own.

Here are my 4 secrets to achieving ultimate career security:

1. Prioritise growth and relevance over income. It doesn’t matter how much you get paid, if you’re not given the opportunity to grow your skills and keep them relevant, you are trapped. Life happens, but if at all possible the tradeoff of income for the opportunity to refine and update your skills is nearly always a good one.

2. Think of yourself as a product. What is your target market (i.e. who do you want to work with/for)? What value do you offer them? How can you become more valuable over time? Be intentional.

3. Insist on equitable value exchange. Once you know what your value is, be confident in asserting that value and demanding something of equal value in return. You’re not “asking for a raise”, you’re renegotiating based on the demonstrable additional value you offer. It’s amazing how much more your value is recognised when you first recognise it yourself.

4. Invest in your personal brand. “Personal brand” sounds like a new idea, but it isn’t. I remember when personal brand was called “reputation”. It was always important, but now that we have tools like LinkedIn there is much more opportunity to actively craft your brand. Take that opportunity.

❓How do you approach career security? Share in the comments

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Until next week,

Chris and Yaniv